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modest sportswear

Nike Pro Hijab – a modest improvement

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Great to see Nike have launched a sports Hijab. In 2014 we worked with the pioneering and inspirational Iranian triathlete Shiz Gerami to develop sports clothing that met the Iranian ministry of sport’s modesty requirements, but did not impact on Shiz’s performance in the World triathlon championships. We were delighted to work with her to remove barriers for female athletes who wish to be modestly dressed while exercising. Statistics from Sport England show that just 18% of Muslim women take part in regular sport, compared to 30% of the total female population.

Website link: Shiz Gerami interview, Triathlete magazine, January 19th 2017

Website link: Nike unveils Pro Hijab for female Muslim athletes, Dezeen, March 8th 2017

Shirin Gerami WTS Edmonton

Shirin Gerami WTS Edmonton

Shirin Gerami: Iran’s first female triathlete

Shirin Gerami crosses the line at WTS Edmonton as Iran’s first and only female triathlete!

Thread and Shirin worked together to make the specialised kit that had to provide complete coverage with minimal effect on mobility and thermal burden. In a world of minimal, one-piece figure-hugging kit this seemed a tall order, but this was achieved with thoughtful design and selection of the coolest possible materials.

“They were comfortable, they looked awesome, they were easy to bike and run in and at no point in time did I wish I had a layer less.”

In a very short time window we were able to create toiles, produce artwork, source print and construct the final race kit. Shirin campaigned tirelessly for permission to race, which was finally granted the morning of the event.

Website link: Shirin’s blog for 220 Triathlon magazine

Website link: ITU World Triathlon Grand Final Edmonton 2014