Chloe Ball-Hopkins isn’t like most of us. Where most of us, if we found ourselves miserably soaking wet at a festival because there wasn’t suitable wet weather gear for us, would complain and probably have a hot bath when we got home, she decided to contact fashion retailer Asos to suggest they make the suitable gear. She then collaborated with them and the result is a waterproof jumpsuit that is designed to suit wheelchair and able bodied users alike. The jacket and top can be zipped together/apart so it’s easy to get into and out of or can be worn as a jacket or trousers on its own. It also features a waterproof pocket for medication or a phone.
“Innovation and inspiration at Nike often start with the simple act of listening to the voice of the athlete. As expressed within its mission statement, the company believes: If you have a body, you’re an athlete”
We have a little phrase we sometimes uses at Thread: “Extreme to mainstream” that is, to look to those with extreme needs to get inspiration for something that the mainstream will desire. Great to see something similar happenning at Nike. I can’t see the FLYEASE on the UK store yet but I hope the concept is here to stay.