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Not where you might expect to see inclusive design…

We have a little phrase we sometimes uses at Thread: “Extreme to mainstream”

“Innovation and inspiration at Nike often start with the simple act of listening to the voice of the athlete. As expressed within its mission statement, the company believes: If you have a body, you’re an athlete”

We have a little phrase we sometimes uses at Thread: “Extreme to mainstream” that is, to look to those with extreme needs to get inspiration for something that the mainstream will desire. Great to see something similar happenning at Nike. I can’t see the FLYEASE on the UK store yet but I hope the concept is here to stay.