Clarence Birdseye

“I do not consider myself a remarkable person. I am just a guy with a very large bump of curiosity” – Clarence Birdseye

Birdseye is synonymous with frozen foods but what I didn’t realise until yesterday was that Clarence Birdeye began developing his fast freeze process after observing how the Inuit preserve their fish through the winter. An innovation based on observing how an expert goes about their work. I like that.

Fast freezing only allows small ice crystals to form so that the cell walls remain intact and the peas (for example) aren’t mushy (different kettle of fish) when defrosted. Clarence Birdseye saw the possibilities of this when he was working on the Canadian peninsula of Labrador. He saw how the Inuit caught fish from ice holes in the winter and then laid the fish on the ice. The combination of the ice underneath and the cold air temperatures (down to -40°C) caused the fish to freeze almost immediately. When this fish was defrosted and eaten it tasted almost as good as when fresh whereas other commercially available fish was frozen over a period of 18 hours and tasted dry and tasteless.


Leckey Leeway: soft support design

The pelvic cradle is a soft support. It is used with Leckey’s seating systems to help improve spinal and pelvic alignment. The design allows mprovements in the user’s posture which have a huge impact on their quality of life; ranging from improved head posture and so ease of interaction with others through to improved appetite and therefore energy and strength. These things can be life-changing.

Leckey wanted to improve ease of use and develop the product’s aesthetics so that it would stand out.

In a multi-stage project, Thread worked closely with Leckey’s design and research team to develop the product, and then coordinated with the production team in the factory hand over the design for production.

The Leeway was launched in 2013: read more here