Mamascent™ is a bottle attachment that recreates the sensory benefits of breastfeeding for bottle-fed babies. It consists of a pad that becomes infused with the smell of the mother. A petal from the pad can be attached to a bottle to calm and comfort baby during bottle feeding.
Thread’s work included:
– Exploration of many different configurations of bottle attachment, pad construction and configuration
– Designing and developing the injection moulded clip that fits around the bottle teat (and under the lid)
– Designing and developing the distinctive flower-shaped pad as well as sourcing manufactures for both
– Injection moulded component design Liason with manufacturer
Mamascent was launched in 2014: read more here on the Thread blog