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Baby product design for time-strapped parents – Bibado

How can baby product design save parents time? Reduced mess = less tidying

Baby product design, BibadoHow can baby product design save parents time? Reduced mess = less tidying.

Rachel and Tom Wood are parents of twins – and time sapped as a result. Seeking to save on tidying and clothes changes (or messy kids) after mealtimes, Rachel began experimenting with bibs. They approached Thread with a prototype made from a broken umbrella that strapped onto highchair trays, because they wanted to turn their functional lash-up into a product.

Thread explored design options and prototyped them for user testing. We developed the chosen concept further to be made from a single pattern piece that was adjustable to increase the age range of the product, and could fit a wide range of high chairs.

This bib catches mess that would otherwise end up on clothes and the floor. We can vouch for it as Thread’s directors tested a pre-production prototype with their first child.

We’re delighted that Bibado has launched this week and is available to buy.

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